Welcome to my Eighteenth blog 🙂!. And my second blog in marketing 🙂!
There is a short animated story on YouTube. The short story is called ‘The Small Shoemaker’ by La Petite Cordonnier Team. It is very interesting as it illustrates why you should find a strategy to get your products out of the door. Before your customers are snatched by your competitors.
There is a small shoemaker who opens his small shop and he does find customers. But on this particular day, another person selling shoes just like him opens up shop on the road. He is unable to sell his shoes and he decides to find a way to sell. You can watch: The Small Shoemaker
Just like the shoemaker all businessmen or women do have products that they need to sell at a good pace. You may have a product and you are wondering how you can make sure it reaches your customers. I am going to show you three ways through which a product leaves a business.
1. Through Traditional Marketing.
One way to show your products the door is to use traditional marketing. Marketing here still would be the act of promoting and selling products or services. There are various traditional ways of marketing your products. And it includes print, broadcast, direct mail and telephone.
Print Marketing refers to advertising in newspapers, magazines and newsletters. Including all printed intended for distribution.
Broadcast marketing does include radio and television advertisements. This is very common as you must have heard or seen plenty of adverts on TV and radio.
Direct Mail Marketing includes printed materials like postcards, brochures, catalogues and letters. They are sent through postal mail to attract customers.
Telephone Marketing or telemarketing is delivering sales messages over the phone. This is done to convince people to buy a product or service.
The message is you can create awareness of your product through Traditional Marketing. This will be the magnet that will attract customers to your door and will lead to the purchase of your products. If you do have a quality product. Then these traditional marketing strategies will be useful to you. They will lead to consistent purchases of your products.
Though traditional marketing is quite expensive and considered to have a low ROI. It’s most effective in reaching targeted audiences. Or diverse audiences who may not be found online.
2. Through online marketing.
What is online marketing? Online marketing in simple terms is marketing activities conducted online. You must remember that marketing is the activity of promoting your products and services. Thus online marketing is marketing done through the internet only. There are six ways in which you can market your products online. They are:
Social Media Marketing.
This is the process of creating awareness of your products through social media platforms such as Facebook, Instagram or Twitter.
Over 53% of the world’s population is on social media hence it’s a good place for you to look for customers.
Another interesting statistics is that 54% of social browsers use social media to research products. ( GlobalWebIndex). Hence advertising your products on social media does get them out of the door. Both these statistics can be found at hubspot.com.
SEM and SEO
Search Engine Marketing and Search Engine Optimization both involve increasing the visibility of a business website. A more visible website means more traffic which might be able to boost the sales of your products.
SEM is the act of using paid strategies to increase the visibility of your products and services online. This can be through both paid and organic search results.
SEO is what leads your business website to appear higher on a search engine results page through organic searches.
According to ahrefs.com SEO leads have a 14.67% close rate (HubSpot). Definitely a worthwhile way for selling your products and services.
Email marketing is an online marketing strategy. It’s based on sending emails to customers to promote your products and services. You can also use email marketing to grow your relationships with current customers by informing them more about your business.
It is very useful for selling your products. As Oberlo.com states that for every $1 spent on email marketing, you can expect an average of $42(DMA 2019). By now ¾ of your products should be out of the door.
You are wondering what PPC Marketing is? Well, PPC Marketing stands for pay-per-click. In this model of marketing, advertisers pay a fee each time one of their adverts is clicked. It is a way of buying visits to your website rather than waiting for your website to be searched for.
PPC is useful in getting more leads which might eventually lead to increased sales in your business.
Ppcprotect.com says that 79% of marketers say PPC is hugely beneficial for their business. (Hanapin Marketing, 2019). This is proof that PPC Marketing can lead your products out of the door.
A mobile-friendly website is key in marketing the products and services of your business. An easy to read and interesting website will attract a lot of attention to your business. And it might even lead to an increase in the sale of your products.Maple.com reaffirms the importance of a good website. It indicates that 75% of customers have judged a business for the quality of its website.
According to Lemonlight.com video ads are the number one way customers discovered a brand they purchased from (Aminoto). This is interesting. It clearly shows that the cost of video marketing can give a good return to your business. Examples can be such as creating YouTube videos. Definitely worth a try!
3.Through Sales Persons.
Sales people are people whose job is to sell products and services. On the other hand sales involves all the activities that involve the selling of a product or service to a consumer or another business.
Using a salesperson can be very profitable for your business. They can get your products out of the door fast. And finish the ¼ of your products that were remaining.
Using a salesperson is also a good way of ensuring consistent purchases of your products as they easily enable customer loyalty.
Vintage.com says that 53% of customers’ loyalty is driven by sales experience. Great sales experiences created by the sales team can lead to increased revenue for the business. Hence greater profitability.
By now all your goods are out of the door. And you have your good revenue and great profit. It’s time to kick the next stock out of the door 🙂.